About Us

FROM® grows 70% of Italy’s apples. Our strength comes from our superior quality fruit, grown every year thanks to a great combination of a unique environment and production expertise. For centuries, 20,000 local fruit farmers have been carefully cultivating 28,000 hectares of apple orchards, using skills acquired through many generations of orchard-tending. Our apples grow on the rocky, mineral-rich soil of the Italian Alps, where they breathe the pure air of our forests and absorb the crystalline waters flowing straight from the Alpine glaciers. For 2,000 hours every year, they bask in the brilliant Alpine sunshine. This is why our apples are easily recognized as the best by more than 100 million consumers in over 30 countries around the world.